SACRED
LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, paving the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to the deepest ocean waters.

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We were tasked with developing a cohesive communication strategy and effective 360 campaign that both celebrates the brand's journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life (a universal cosmology symbol rooted in sacred geometry) while the storytelling was organized into three pillars: remember, reflect, rejoice.

To make our photo/video assets distinct, blue hues were used to highlight the product's unique coloration, accompanied by beach environments and ocean waters. Our copy promoted celebration, evoked reverence, and encouraged action.