CAMINO
HIGH QUALITY
BRANDED MERCH
Winter wearables for the leading edibles brand.
Camino gummies are a line of cannabis-infused edibles produced by Kiva Confections, the most recognized edible brand in cannabis. With a range of options for people will all tolerance levels and taste preferences, Camino gummies offer terpene-tailored effects, allowing consumers to “find your sweet spot” and pick your path.
When Camino approached us to create this piece of winter apparel, they wanted a design that spoke to the ethos of the company and brought this friendly, approachable brand to life in a fresh, colorful way. Leveraging the distinct shape of their gummy tins, we created three vignettes that evoked different environments and times of day. The landscapes in each vignette were hand-drawn to mimic the art style from Camino’s packaging, subtly introducing new elements that naturally felt part of the brand’s established visual world. For further consistency, only colors that can be found on existing Camino packaging were included in the design. Finally, strategic copy was crafted to reflect how these gummies can be consumed at any time, while also giving nod to the product’s range of terpene-tailored effects: “rise and shine”, “find your sweet spot” (their tagline), and “chill vibes only.”• Art Direction
• Graphic Tee Design
• Graphic Design
• Copywriting
• Custom Merch


