BE
DIFFERENT

BELLA+CANVAS is unconventional, uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way. Our objective was to evolve the BELLA + CANVAS brand identity so that it better reflected the elevated basics they’re known for. We began by asking ourselves: how can we create a look & feel as timeless as a t-shirt and jeans? And that was our lightbulb moment! The answer was in the question.

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We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic 'basic tee' to shine, stripping outfits & environments back to a minimal, industrialist feel – no excess, no distractions. Similarly, we based the brand architecture on a clean visual identity system with refined typography & direct messaging.