THINK OUTSIDE
THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that. Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience.

We achieved this by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we developed regionally-specific features, as well as global elements of Barry’s brand  architecture, brand strategy, visual identity system, and comprehensive guidelines to ensure consistency.