A DRINK
COME TRUE

Each year, Q1 has proven to be a significant revenue driver for Seven. For their 2025 Q1 campaign, the better-for-you beverage brand wanted an aspirational angle to highlight the organic quality of their delicious offerings. Knowing that many people seek healthier options at this time of year, we posited Seven’s refreshingly delicious teas and lemonades as “the organic drink of your dreams.” In other words, “A Drink Come True!”

 

Since the campaign stresses the organic qualities of the product, we constructed a natural-looking foundational environment with small fantastical elements that lend themselves to the dreamlikle state described in the key messaging—butterflies, mushrooms, sun flares, subtle rainbows refracting in the sky.

 

To drive an impactful marketing initiative, we devised a cohesive multi-channel approach— designing visually striking website banners, implementing sales-driven email campaigns for Seven’s highly engaged audience, and creating eye-catching social assets with informative, on-brand captions to ensure consistent messaging across all touchpoints.